30F
Sophistication Index

Simpson, Jensen, Abels, Fischer & Bouslog

HQ Des Moines, IA#12 of 33 iowafirm.com
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Simpson, Jensen, Abels, Fischer & Bouslog is a Des Moines, Iowa-based personal injury firm running 8 technologies across 5 categories. Key investments include Google Analytics for analytics, HubSpot Chat for chat & intake & Google Workspace for email infrastructure. Simpson, Jensen, Abels, Fischer & Bouslog is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
34.0% Percentile
#4482 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 8 tools detected
Chat & Intake 1
Email Infrastructure 2
Fonts 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Jenseninsurances 47.0 100.0% Retention Innovators
Commonwealth Law Group 30.5 100.0% Conversion-Focused Firms
Calvert Law Firm 34.5 100.0% Conversion-Focused Firms
Luneckas Law, P.C. 29.5 100.0% Basic Tech Adopters
Schwab & Gasparini, PLLC 53.5 100.0% Conversion-Focused Firms
Academyautoinsurance 30.5 100.0% Basic Tech Adopters
Jordanriverinsurance 24.0 100.0% Minimalist Tech Users
Ticketshield 50.5 98.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
HubSpot Chat · Microsoft Clarity
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
30.5 F — Des Moines you
Shindler, Anderson, Goplerud & Weese 9.5 F 13 West Des Moines
Stuart Tinley Law Firm LLP 0 F 7 Council Bluffs
Spaulding & Shaull, P.L.C. 0.0 F 6 Des Moines
Johnson, Mulholland, Cochrane, Cochrane, Yung & Engler, P.L.C. 64.0 C+ 5 Fort Dodge
RSH Legal 61.5 C+ 5 Cedar Rapids
Office Locations 1 offices
Headquarters
Des Moines, IA
604 Locust Street, 50309

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