47D
Sophistication Index

The Inkell Firm

HQ Wilmington, DE#6 of 31 inkellfirm.com
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The Inkell Firm is a Wilmington, Delaware-based personal injury firm running 16 technologies across 12 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & CallRail for call tracking. The Inkell Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
21.7% Percentile
#4565 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Analytics 1
Call Tracking 1
Email Infrastructure 2
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Integreon 50.0 100.0% Basic Tech Adopters
Vancouver Personal Injury Lawyers and Car Accident Attorneys - Uptown Injury Law 64.0 100.0% Conversion-Focused Firms
Mannion Lowe & Oksenendler, P.C. 53.5 99.0% Conversion-Focused Firms
copelandbrown.com 32.0 99.0% Basic Tech Adopters
Kruse Law, LLC 61.5 99.0% Conversion-Focused Firms
Yearin Law Office 56.0 99.0% Conversion-Focused Firms
Hunter Law, P.A. 33.5 99.0% Basic Tech Adopters
Dankner Milstein 68.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
47.0 D — Wilmington you
Schwartz and Schwartz, Attorneys at Law, P.A. 42.5 D 9 Dover
Pratcher Krayer 78.8 B+ 5 Wilmington
Office Locations 1 offices
Headquarters
Wilmington, DE

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