27F
Sophistication Index

McCarthy, Rowden, Baker & Cannon

HQ Decatour, IL#1 of 1 Attorneys 1 injurylawyerdecatur.com

McCarthy, Rowden, Baker & Cannon is a Decatour, Illinois-based personal injury firm running 11 technologies across 11 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Within the Engagement Specialists segment (2,353 firms), McCarthy, Rowden, Baker & Cannon ranks #441 and outperforms 81% of peers on technology adoption.

Market Segment View segment →
Engagement Specialists 2353 firms
81.3% Percentile
#441 Rank in segment
19.7 Segment avg SI

Firms that focus on client engagement without significant awareness or conversion efforts.

Technology Stack 11 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Makris & Mullinax, P.A. 27.0 99.4% Basic Tech Adopters
Bear Legal Solutions, PLLC 27.0 99.4% Engagement Specialists
Myersinsures 27.0 99.4% Basic Tech Adopters
Texasfamilybenefits 23.0 99.3% Basic Tech Adopters
Benefitsplusfinancial 27.0 99.2% Basic Tech Adopters
The Garriga Law Firm, P.C. 27.0 99.2% Basic Tech Adopters
Manfred 27.0 99.1% Basic Tech Adopters
stevemehr.com 27.0 99.1% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
49.8% of Engagement Specialists
Elementor
21.0% of Engagement Specialists
Slider Revolution
18.5% of Engagement Specialists
Gravity Forms
18.3% of Engagement Specialists
YouTube
16.0% of Engagement Specialists
Local Competitors same state, similar size
FirmScoreGradeAttysCity
27.0 F 1 Decatour you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Decatour, IL

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Misty
Misty Firm Data Analyst Top Law Dog