14F
Sophistication Index

Hartsell, Hartsell & White Pa

HQ Concord, NC#1 of 3 Attorneys 1 hwpalaw.com Tel 7047865161

Hartsell, Hartsell & White Pa is a Concord, North Carolina-based personal injury firm running 10 technologies across 10 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Hartsell, Hartsell & White Pa ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bene Care 27.0 100.0% Basic Tech Adopters
Loh Legal P.C. 4.0 100.0% Minimalist Tech Users
The Furniss Law Firm 33.5 100.0% Basic Tech Adopters
David Grebel 13.5 100.0% Awareness-Only Firms
jilljacksonlaw.com 37.5 100.0% Basic Tech Adopters
Justin R. Boland PLLC 33.5 100.0% Basic Tech Adopters
Klaproth Law PLLC 13.5 100.0% Awareness-Only Firms
Law Offices of Sanford M. Cipinko 33.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F 1 Concord you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Concord, NC
77 Mccachern Blvd Se, 28025

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Misty
Misty Firm Data Analyst