What technology does HSM Group use?

HSM Group uses 9 technologies across 8 categories. Key tools include Google Analytics, WordPress, Microsoft 365 & Mailchimp.

How does HSM Group rank among PI law firms?

HSM Group ranks #1535 out of 1,852 firms in the Retention Innovators segment with a 29.5 Sophistication Index (F grade), outperforming 17% of personal injury firms nationally.

How many attorneys does HSM Group have?

HSM Group has an office in George Town, Kentucky.

What is HSM Group's digital marketing strategy?

HSM Group covers 2 of 4 marketing funnel stages: Awareness & Retention. This focused approach earns a F technology grade.

What firms are similar to HSM Group?

Firms comparable to HSM Group in Kentucky include Minner Vines Moncus, Golden Law Office, Christopher L Jackson Law Ofc & Foreman Watson Holtrey. These firms share similar size and market position.

HSM Group Uses Google Analytics & Mailchimp

HSM Group is a George Town, Kentucky-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, Mailchimp for email marketing & WordPress for cms. HSM Group is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Technology Stack 9 tools detected

Analytics 1

Google Analytics

CMS 1

WordPress

Email Infrastructure 1

Microsoft 365

Email Marketing 1

Mailchimp

Fonts 1

Google Fonts

JS Library 1

jQuery

Programming Language 1

PHP

UI Framework 2

Bootstrap Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

on-par

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

behind

ahead

Content

on-par

Platform

behind

Your firm Segment avg

True Competitors by tech DNA similarity

Firm	Score	Similarity	Segment
thedentonlawfirm.com	4.0	100.0%	Minimalist Tech Users
Hunter Pyle Law	9.5	100.0%	Awareness-Only Firms
Full Throttle Law	58.0	100.0%	Retention Innovators
Scott Douglass & McConnico LLP	18.5	100.0%	Minimalist Tech Users
Scott M Cumming, PC	9.5	100.0%	Awareness-Only Firms
Peel Law Firm	13.5	100.0%	Awareness-Only Firms
Strang Bradley, LLC	9.5	100.0%	Awareness-Only Firms
Davis & Davis	9.5	100.0%	Awareness-Only Firms

Funnel Coverage 2/4 stages

Awareness

40%

Google Analytics

Engagement

Conversion

Retention

40%

Mailchimp

retention stack (Mailchimp)

Technology Opportunities used by peers

Google Workspace

58.3% of Retention Innovators

Google Tag Manager

48.3% of Retention Innovators

Facebook Pixel

29.0% of Retention Innovators

SendGrid

26.6% of Retention Innovators

Google reCAPTCHA

23.4% of Retention Innovators

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
HSM Group	29.5	F	1	George Town	you
Minner Vines Moncus	83.5	A-	10	Lexington
Golden Law Office	48.3	D	9	Lexington
Christopher L Jackson Law Ofc	38.5	F	9	Covington
Foreman Watson Holtrey	68.0	B-	9	Owensboro
Grossman Green PLLC	34.5	F	8	Louisville

Office Locations 1 offices

Headquarters
George Town, KY

68 Fort Street Po Box 31726

HSM Group

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