10F
Sophistication Index

Horton Legal Group

HQ Houston, TX#610 of 906 Attorneys 8 hortonlegal.com

Horton Legal Group operates 9 offices across TX & Texas, backed by 6 technologies spanning 5 categories. Key investments include Google Analytics for analytics, Amazon CloudFront for cdn & Webflow for cms. The firm has 2 attorneys & 9 office locations. Horton Legal Group is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
30.5% Percentile
#5006 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 6 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Pray Walker, P.C. 9.5 99.6% Awareness-Only Firms
Heightsins 9.5 99.6% Awareness-Only Firms
kelskylaw.com 9.5 99.5% Awareness-Only Firms
Maddockinsurance 9.5 99.5% Awareness-Only Firms
fandslegal.com 9.5 99.5% Awareness-Only Firms
Mindful Injury Law 9.5 99.5% Awareness-Only Firms
Durangoagency 9.5 99.5% Awareness-Only Firms
Thinkinsurancegroup 9.5 99.5% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F 8 Houston you
Law Offices of W. Jeff Paradowski, P.C 26.8 F 12 College Station
The Buchanan Law Office 24.0 F 12 Houston
Law Offices of Ronald DeSimone, PC 46.0 D 12 Houston
Milano Legal Group, PLLC 59.8 C 12 Houston
Nix Means Law 34.5 F 12 Wichita Falls
Attorney Roster 2 found
NameLocationPractice
Alex W. Horton Sugar Land, Texas personal-injury

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Misty Firm Data Analyst Top Law Dog