23F
Sophistication Index

Hickman Law Office

Hickman Law Office is a personal injury law firm located in Alexandria, VA. With over 25 years of experience, they specialize in handling car and motorcycle accidents, personal injury cases, criminal …

HQ Alexandria, VA#9 of 21 Attorneys 1 hickmanlawoffice.com Tel +1 703-748-3001 Est. 1985
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Hickman Law Office is a Alexandria, Virginia-based personal injury firm running 10 technologies across 8 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Hickman Law Office is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
6.5% Percentile
#6354 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 1
Google Analytics
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 2
Font Awesome Google Fonts
Forms 1
Contact Form 7
Page Builder 1
WPBakery
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Texasautohome 23.0 100.0% Basic Tech Adopters
Askin & Hooker, LLC 23.0 100.0% Basic Tech Adopters
Alvarezdisputeresolution 29.5 100.0% Retention Innovators
josephmotta.com 9.5 100.0% Awareness-Only Firms
National Law 44.0 100.0% Basic Tech Adopters
Satelliteteams 23.0 100.0% Basic Tech Adopters
Manasseh, Gill, Knipe & B??langer 33.5 100.0% Retention Innovators
williamjcooley.com 9.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Hickman Law Office 23.0 F 1 Alexandria you
The Law Offices of Daniel L. Crandall & Associates 84.3 A- 10 Roanoke
Barney Injury Law 12.0 F 9 Virginia Beach
Alex Taylor Law, PLC 20.0 F 9 Richmond
Blankingship & Keith 9.5 F 9 Fairfax
Correll Law Firm, PLC 50.0 C- 9 Winchester
Office Locations 1 offices
Headquarters
Alexandria, VA
1000 Queen Street, 22314

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