48D
Sophistication Index

Henderson Law Group, PLLC

At Henderson Law Group, we are proud to serve Olympia as one of Washington's most accomplished family-run law firms. We have served our communities since 1975 in a wide range of civil law matters, wit…

HQ Olympia, WA#2 of 4 Attorneys 32 hendersonlaw.net Tel 3609437710
Workers’ Compensation Personal Injury Estate Planning Wills & Trusts Employment Law Probate
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Henderson Law Group, PLLC operates 12 offices across WA & Washington, backed by 11 technologies spanning 9 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & WordPress for cms. The firm has 4 attorneys & 12 office locations, handling Workers’ Compensation, Personal Injury, Estate Planning, Wills & Trusts cases. Ranked #96 among 2,459 firms in the Awareness Leaders segment, Henderson Law Group, PLLC outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
96.1% Percentile
#96 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 11 tools detected
Analytics 3
Adobe Launch Cloudflare Web Analytics Datadog
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Page Builder 1
Divi
Performance 1
JCH Optimize
Programming Language 1
PHP
SEO 1
All in One SEO
Structured Data 1
Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
dduckettlaw.com 48.0 100.0% Awareness Leaders
Marks Law Firm 34.5 100.0% Basic Tech Adopters
robinsonlawllc.com 48.0 100.0% Awareness Leaders
Auto Law Firm, P.C. 22.5 100.0% Awareness Leaders
boydlawtexas.com 48.0 100.0% Awareness Leaders
neighborslaw.net 48.0 100.0% Awareness Leaders
waltrip.com 48.0 100.0% Awareness Leaders
Bluegrass Lawyers, PLLC 48.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
0%
Retention
0%
2 enterprise-grade tools
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Henderson Law Group, PLLC 48.0 D 32 Olympia you
Park Chenaur & Associates Inc. 38.5 F 47 Federal Way
Evergreen Personal Injury Counsel 29.5 F 45 Tacoma
Brett McCandlis Brown & Conner 73.5 B 45 Bellingham
Gordon Thomas Honeywell LLP 50.5 C- 43 University Place
The Accident Network Law Group 47.0 D 40 Spokane
Attorney Roster 4 found
NameLocationPractice
Simon Stocker Federal Way, Washington personal-injury
Stephanie Henderson Stocker Federal Way, Washington personal-injury
Stephen John Henderson Federal Way, Washington personal-injury
Office Locations 12 offices
Headquarters
Olympia, WA
1800 Cooper Point Rd Sw, 98502
Headquarters
Olympia, WA
1800 Cooper Point Road SW Building 1, 98508
Bellevue, Washington
Everett, Washington
Federal Way, Washington
Kent, Washington
Renton, Washington
Seattle, Washington
Spokane, Washington
Spokane Valley, Washington
Tacoma, Washington
Vancouver, Washington

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Misty
Misty Firm Data Analyst Top Law Dog