10F
Sophistication Index

Hay & Knight, PLLC

HQ Somerset, KY#1 of 1 Attorneys 1 hayandknight.com Tel 6062631695

Hay & Knight, PLLC is a Somerset, Kentucky-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Hay & Knight, PLLC is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Person Mohrer Morales Boddy Garcia & Gutierrez PLLC 9.5 100.0% Awareness-Only Firms
Palacios Law Group 0.0 100.0% Minimalist Tech Users
Thurman Law Firm 9.5 100.0% Awareness-Only Firms
Brian Cable Law 20.0 100.0% Awareness-Only Firms
Kovler & Rush, P.C. 9.5 100.0% Awareness-Only Firms
The Wise Law Firm 9.5 100.0% Awareness-Only Firms
Law Office of Gary G. Norris 9.5 100.0% Awareness-Only Firms
badhambuck.com 49.5 100.0% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F 1 Somerset you
Minner Vines Moncus 83.5 A- 10 Lexington
Golden Law Office 48.3 D 9 Lexington
Christopher L Jackson Law Ofc 38.5 F 9 Covington
Foreman Watson Holtrey 68.0 B- 9 Owensboro
Grossman Green PLLC 34.5 F 8 Louisville
Office Locations 1 offices
Headquarters
Somerset, KY
203 W Columbia St, 42501-1615

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Misty
Misty Firm Data Analyst Top Law Dog