10F
Sophistication Index

Gray, Sowle, Iacco & Richards, P.C.

Gray, Sowle, Iacco & Richards, P.C. is an AV-rated law firm focused on plaintiff personal injury litigation for over 65 years. The law firm handles only cases involving personal injury, workers' comp…

HQ Mount Pleasant, MI#3 of 3 Attorneys 1 gsilaw.com
Claim Profile →

Gray, Sowle, Iacco & Richards, P.C. is a Mount Pleasant, Michigan-based personal injury firm running 9 technologies across 7 categories. Key investments include Plausible Analytics for analytics, The Trade Desk for advertising & WordPress for cms. Gray, Sowle, Iacco & Richards, P.C. is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Advertising 2
The Trade Desk TVSquared
Analytics 1
Plausible Analytics
CMS 1
WordPress
Email Infrastructure 1
Google Workspace
JS Library 1
jQuery
Programming Language 1
PHP
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Tavss, Fletcher, Maiden & Reed, P.C. 11.5 95.6% Awareness-Only Firms
courtroom.com 24.0 94.5% Basic Tech Adopters
Herethinsuranceconsulting 14.5 94.5% Awareness-Only Firms
Tom Riley Law Firm PLC 10.5 94.5% Awareness-Only Firms
Mcgowaninsgrp 41.0 94.5% Basic Tech Adopters
Adaviinsurance 28.0 94.5% Basic Tech Adopters
hardmanlawyer.com 10.5 94.5% Awareness-Only Firms
Ken Kolpan, PC 24.0 94.5% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
The Trade Desk
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
Microsoft 365
48.7% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Gray, Sowle, Iacco & Richards, P.C. 9.5 F 1 Mount Pleasant you
Hamo Law Firm 0.0 F 10 Flint
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Kajy Law 84.3 A- 10 Southfield
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Office Locations 1 offices
Headquarters
Mount Pleasant, MI
1985 Ashland Drive, 48858

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim gsilaw.com →
Misty
Misty Firm Data Analyst Top Law Dog