10F
Sophistication Index

Mahoney Law

GMFM Law, also known as Mills + Mahoney, P.A., is a top-rated law firm in Durham, NC, with over 4 decades of experience. Specializing in personal injury cases, they provide expert legal services for c…

HQ Durham, NC#18 of 25 Attorneys 1 gmfm-law.com Tel 9196832135
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Mahoney Law is a Durham, North Carolina-based personal injury firm running 6 technologies across 6 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Mahoney Law is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 6 tools detected
Analytics 1
Google Analytics
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 1
Google Fonts
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Galvan Capital 9.5 100.0% Awareness-Only Firms
Clifford Law Offices 9.5 100.0% Awareness-Only Firms
Marketmedicareadvisors 10.5 100.0% Awareness-Only Firms
Monte J. White and Associates, P.C. 23.0 100.0% Basic Tech Adopters
Randallmossins 9.5 100.0% Awareness-Only Firms
warrenmajorllp.com 13.5 100.0% Awareness-Only Firms
Hightower | Capellan 9.5 100.0% Awareness-Only Firms
New York Health & Hospitals Corp. 0.0 100.0% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Mahoney Law 9.5 F 1 Durham you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Durham, NC
709 Southbank Bldg, 27701

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Misty Firm Data Analyst Top Law Dog