44D
Sophistication Index

Fuller & Fuller

Fuller & Fuller Attorneys at Law is a family-owned law firm that has been serving the Olympia and Tacoma areas for over 49 years. Our experienced team of injury lawyers specializes in handling persona…

HQ Tumwater, WA#1 of 1 fullerlaw.com Tel 3603522000

Fuller & Fuller is a Tumwater, Washington-based personal injury firm running 11 technologies across 10 categories. Key investments include Mailchimp for email marketing, Gravity Forms for forms & WordPress for cms. Fuller & Fuller is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
40.0% Percentile
#1108 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 11 tools detected
CMS 1
Email Infrastructure 1
Email Marketing 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Oliver Law Firm 24.0 100.0% Engagement Specialists
cashmanlegal.com 29.5 100.0% Basic Tech Adopters
Gregory Law Group 9.5 100.0% Awareness-Only Firms
Assurnet 9.5 100.0% Awareness-Only Firms
Contreras Law Firm 29.5 100.0% Basic Tech Adopters
Yourfirstchoice 9.5 100.0% Awareness-Only Firms
rosenbaumfirm.com 49.5 100.0% Retention Innovators
Napleslaw 29.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
40%
Gravity Forms
Conversion
0%
Retention
40%
Mailchimp
retention stack (Mailchimp)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
44.0 D — Tumwater you
Schauermann Thayer 41.0 D 58 Vancouver
Advocates Injury Attorneys 73.5 B 54 Seattle
Law Offices of Ilan N. Rosen Janfaza 40.5 D 54 Seattle
Park Chenaur & Associates Inc. 38.5 F 47 Federal Way
Evergreen Personal Injury Counsel 29.5 F 45 Tacoma
Office Locations 1 offices
Headquarters
Tumwater, WA
409 Custer Way SE, 98501-3399

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