14F
Sophistication Index

Fulkerson Lotz

Experienced trial lawyers for business disputes in State and Federal Courts. Trial lawyers for complex commercial disputes in state and federal courts. We changed our name to 'Fulkerson Lotz LLP' effe…

HQ Houston, TX#554 of 906 Attorneys 1 fulkersonlotz.com

Fulkerson Lotz is a Houston, Texas-based personal injury firm running 5 technologies across 5 categories. Key investments include Google AdSense for advertising, Astro for cms & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Fulkerson Lotz ranks #2523 and outperforms 65% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
65.0% Percentile
#2523 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Advertising 1
CMS 1
Email Infrastructure 1
Fonts 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Consumeradvocatelaw 13.5 100.0% Awareness-Only Firms
Celylaw 13.5 100.0% Awareness-Only Firms
Douglas, Haun & Heidemann P.C. 13.5 100.0% Awareness-Only Firms
Bakpa 13.5 100.0% Awareness-Only Firms
Adamzlegal 13.5 100.0% Awareness-Only Firms
Blackwell Burke P.A. 13.5 100.0% Awareness-Only Firms
Beferalaw 13.5 100.0% Awareness-Only Firms
Richard L. Demsey Co., L.P.A. 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google AdSense
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F 1 Houston you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
Office Locations 1 offices
Headquarters
Houston, TX
4511 Yoakum Boulevard, 77006

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Misty
Misty Firm Data Analyst Top Law Dog