50D
Sophistication Index

Frenkel & Frenkel

Frenkel & Frenkel is a personal injury law firm based in Dallas, TX. With over two decades of experience, they specialize in representing clients who have suffered catastrophic injuries from automobil…

HQ Dallas, TX#55 of 250 Attorneys 1 frenkelfirm.com Tel 8008340000

Frenkel & Frenkel is a Dallas, Texas-based personal injury firm running 10 technologies across 10 categories. Key investments include Google Tag Manager for analytics, Gravity Forms for forms & CallRail for call tracking. Frenkel & Frenkel is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
25.1% Percentile
#4366 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
San Diego Injury Law Center 34.5 100.0% Basic Tech Adopters
Flhealthbrokers 34.5 100.0% Basic Tech Adopters
Ibc Insurance 29.5 100.0% Basic Tech Adopters
The CP Law Group, LLC 23.0 100.0% Basic Tech Adopters
Solomon Law Group LLC 43.0 100.0% Conversion-Focused Firms
Nwinsurancepros 28.0 100.0% Basic Tech Adopters
Frankelinsurance 35.5 100.0% Engagement Specialists
jeffrobertslaw.com 33.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
49.5 D 1 Dallas you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Dallas, TX
12700 Park Central Dr, 75251-1500

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Misty
Misty Firm Data Analyst Top Law Dog