38F
Sophistication Index

O'Connor Family Law

Are you thinking of getting a divorce? Are you seeking custody of your children? Do you have a business that you've worked hard to build that you're afraid a divorce could destroy? Are you stressed…

HQ Westborough, MA#1 of 1 Attorneys 1 familylawma.com Tel +1 774-314-4725 Est. 2016

O'Connor Family Law is a Westborough, Massachusetts-based personal injury firm running 9 technologies across 9 categories. Key investments include Facebook Pixel for analytics, CallRail for call tracking & WordPress for cms. O'Connor Family Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
12.9% Percentile
#5080 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 9 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Vouch 29.5 100.0% Retention Innovators
Patterson Law Group 66.5 100.0% Conversion-Focused Firms
Wilson Law Offices, P.L. 29.5 100.0% Conversion-Focused Firms
The Stellute Law Firm 38.5 100.0% Basic Tech Adopters
Tigadvisors 27.0 100.0% Basic Tech Adopters
Law Office of Shaun T. Edwards 8.0 100.0% Minimalist Tech Users
Freedom Disability Lawyers 33.5 100.0% Conversion-Focused Firms
The Sampson Law Firm 29.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Facebook Pixel
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
37.5 F 1 Westborough you
FitzGerald Law Company 61.0 C+ 10 Boston
Warner, Federico & Ryan LLP 24.0 F 10 Boston
The Law Offices of Sean Cole 0.0 F 10 Worcester
Tyner Law Offices 0.0 F 10 Chelmsford
Ballin & Associates, LLC 90.0 A+ 9 Foxborough
Office Locations 1 offices
Headquarters
Westborough, MA
45 Lyman Street, 01581

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Misty
Misty Firm Data Analyst