54C-
Sophistication Index

Fales & Fales PA

HQ Lewiston, ME#1 of 4 faleslaw.com Tel 2077860606
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Fales & Fales PA is a Lewiston, Maine-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & CallRail for call tracking. Fales & Fales PA is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
32.9% Percentile
#3913 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rosen Law Offices 57.5 100.0% Conversion-Focused Firms
Kazan McClain Satterley & Greenwood 60.5 100.0% Basic Tech Adopters
Lumenci 34.5 100.0% Basic Tech Adopters
Bluestein Attorneys 33.5 100.0% Conversion-Focused Firms
ReidGoodwin 39.5 100.0% Basic Tech Adopters
Thomas & Wickenheiser, LLC 19.0 100.0% Basic Tech Adopters
Gardi, Haught, Fischer and Bhosale Ltd. 49.5 100.0% Conversion-Focused Firms
Toon Law Firm, PLLC 8.0 100.0% Minimalist Tech Users
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Gravity Forms · YouTube
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Office Locations 1 offices
Headquarters
Lewiston, ME
192 Lisbon St, 04240-7234

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