10F
Sophistication Index

Erwin, Martinkus & Cole, Ltd.

HQ Champaign, IL#5 of 7 Attorneys 1 erwinlaw.com Tel 2173514040

Erwin, Martinkus & Cole, Ltd. is a Champaign, Illinois-based personal injury firm running 6 technologies across 5 categories. Key investments include Google Analytics for analytics, Weebly for cms & Microsoft 365 for email infrastructure. Ranked #968 among 10,175 firms in the Minimalist Tech Users segment, Erwin, Martinkus & Cole, Ltd. outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Minimalist Tech Users 10175 firms
90.5% Percentile
#968 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 6 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
JS Library 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Galvan Capital 9.5 100.0% Awareness-Only Firms
Clifford Law Offices 9.5 100.0% Awareness-Only Firms
Marketmedicareadvisors 10.5 100.0% Awareness-Only Firms
Monte J. White and Associates, P.C. 23.0 100.0% Basic Tech Adopters
Randallmossins 9.5 100.0% Awareness-Only Firms
warrenmajorllp.com 13.5 100.0% Awareness-Only Firms
Hightower | Capellan 9.5 100.0% Awareness-Only Firms
New York Health & Hospitals Corp. 0.0 100.0% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
39.9% of Minimalist Tech Users
WordPress
25.8% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F 1 Champaign you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Champaign, IL
PO Box 1098, 61824-1098

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Misty
Misty Firm Data Analyst Top Law Dog