60C+
Sophistication Index

ELG

Areas of focus: Personal Injury, Criminal, and Immigration matters.

HQ Phoenix, AZ#30 of 162 elgphx.com Tel +1 623-877-3600 Est. 2008
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Founded in 2008, ELG combines 18 years of personal injury experience with a 14-tool technology stack across 12 categories. Key investments include Google Analytics for analytics, Intaker for intake software & TrustIndex for reviews. ELG is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
40.0% Percentile
#3499 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Reviews 1
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
philcipriettilawyer.com 38.5 100.0% Basic Tech Adopters
The Burkey Law Firm, P.C. 38.5 100.0% Minimalist Tech Users
massarolaw.net 37.5 100.0% Basic Tech Adopters
Bergquist Law Firm 38.5 100.0% Basic Tech Adopters
Mottaz & Sisk Injury Law 53.5 100.0% Conversion-Focused Firms
The Mabrey Firm, P.C. 33.5 100.0% Conversion-Focused Firms
Law Offices of Harold D. Carr, PS 53.5 100.0% Conversion-Focused Firms
Bb 38.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Contact Form 7 · YouTube
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
60.0 C+ — Phoenix you
Palumbo Wolfe & Palumbo 13.5 F 69 Phoenix
Skousen Sksen Glbrndsen Ptence 68.5 B- 57 Mesa
Lamber Goodnow Injury Lawyers 54.5 C- 56 Phoenix
Plattner Verderame 82.3 A- 53 Phoenix
Kelly Law Team 33.8 F 52 Phoenix
Office Locations 1 offices
Headquarters
Phoenix, AZ
2950 N 91st Ave, 85037

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