14F
Sophistication Index

Durham Law Group, P.C.

Durham Law Group, P.C. is a personal injury law firm that strictly handles personal injury claims for clients in need of an advocate in the southeast US. They are dedicated to helping overwhelmed vict…

HQ Atlanta, GA#245 of 345 durhamlawgrouppc.com Tel 4048453434 Est. 2008
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Durham Law Group, P.C. is a Atlanta, Georgia-based personal injury firm running 9 technologies across 9 categories. Key investments include CasePulse for case management, Help Scout for chat & intake & All in One SEO for seo. Within the Awareness-Only Firms segment (7,198 firms), Durham Law Group, P.C. ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Case Management 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
ahead
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Driver Defense Team 80.5 95.3% Retention Innovators
DiMarco Araujo Montevideo 90.0 94.9% Retention Innovators
Belluck Law, LLP 70.0 93.0% Retention Innovators
Markarian Law Group 89.0 92.3% Retention Innovators
Askena Law 28.0 91.3% Retention Innovators
landerlawoffice.com 24.0 91.3% Retention Innovators
Southbayinsurance 24.0 91.3% Retention Innovators
Law Office of Adrian Terrado, APC 24.0 91.3% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F — Atlanta you
Slappey & Sadd, Llc 39.5 F 73 Atlanta
McArthur Law Firm 52.5 C- 64 Macon
Parks, Chesin & Walbert, P.C. 25.0 F 54 Atlanta
John Foy & Associates 79.5 B+ 52 Atlanta
Blasingame 70.0 B 47 Athens
Office Locations 1 offices
Headquarters
Atlanta, GA
191 Peachtree St NE, 30303-1769

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