64C+
Sophistication Index

Cheltenham Law, PLLC

We provide dedicated litigation and joint resolution services tailored to the specific needs of our clients. We assist our clients in navigating life's legal challenges and tenaciously advocate on beh…

HQ East Lansing, MI#1 of 1 Attorneys 3 cheltenhamlaw.com Tel +1-517-652-0007
Litigation Family Law Divorce: High Asset Division Cases Child Custody/Parenting Time/ Child Support Personal Injury: Slip and Fall/Dog Bite/Car Accident Criminal Law Division: Sex Crimes/Felony Offenses Estate Plan Drafting

Cheltenham Law, PLLC is a East Lansing, Michigan-based personal injury firm running 13 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm handles Litigation, Family Law, Divorce: High Asset Division Cases, Child Custody/Parenting Time/ Child Support cases. Within the Conversion-Focused Firms segment (5,831 firms), Cheltenham Law, PLLC ranks #2729 and outperforms 53% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
53.2% Percentile
#2729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
BAER TREGER LLP 64.0 100.0% Conversion-Focused Firms
ccmlawyers.com 66.5 100.0% Conversion-Focused Firms
fishwickandassociates.com 64.0 100.0% Conversion-Focused Firms
Hunter 64.0 100.0% Conversion-Focused Firms
Santoni, Vocci & Ortega, LLC 64.0 100.0% Conversion-Focused Firms
christylawgroup.com 64.0 100.0% Conversion-Focused Firms
Pizzonia Law 66.5 100.0% Conversion-Focused Firms
blhfirm.com 64.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
64.0 C+ 3 East Lansing you
Hamo Law Firm 0.0 F 10 Flint
Kajy Law 84.3 A- 10 Southfield
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
East Lansing, MI
1140 Abbot Road #4153, 48823

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