20F
Sophistication Index

Charters Law Firm

Charters, Tyler, Zack & Shearer, P. C. is a law firm dedicated to assisting injured individuals throughout the State of Michigan. Our attorneys have a well-founded reputation for aggressively fighting…

HQ Troy, MI#15 of 33 Attorneys 1 charterslawfirm.com
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Charters Law Firm is a Troy, Michigan-based personal injury firm running 2 technologies across 2 categories. Key investments include Zoho CRM for crm & Zoho Mail for email infrastructure. Charters Law Firm is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
7.0% Percentile
#1718 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 2 tools detected
CRM 1
Zoho CRM
Email Infrastructure 1
Zoho Mail
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
vanrylaw.com 9.5 100.0% Minimalist Tech Users
FlintCooper 38.5 100.0% Retention Innovators
Myfloridacfo 24.0 100.0% Retention Innovators
Fdc Myflorida 24.0 100.0% Retention Innovators
Reminger Co., LPA 38.5 100.0% Retention Innovators
Theagencynwa 9.5 100.0% Minimalist Tech Users
Ihrie O'Brien 9.5 100.0% Minimalist Tech Users
Kellycallowayinsurance 9.5 100.0% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
40%
Zoho CRM
retention stack (Zoho CRM)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
Microsoft 365
64.4% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Charters Law Firm 20.0 F 1 Troy you
Hamo Law Firm 0.0 F 10 Flint
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Kajy Law 84.3 A- 10 Southfield
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Office Locations 1 offices
Headquarters
Troy, MI
820 Kirts Boulevard, 48084

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Misty
Misty Firm Data Analyst