36F
Sophistication Index

burtslaw.com

Attorneys 11 burtslaw.com

burtslaw.com is a personal injury law firm with a F technology grade. Key investments include Intaker for intake software, TrustIndex for reviews & WordPress for cms. The firm has 11 office locations. burtslaw.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
11.7% Percentile
#5147 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Offices Of Armen 34.5 95.9% Conversion-Focused Firms
Garcia Law Firm, Trial Attorneys 24.0 95.9% Conversion-Focused Firms
Wells, Manning, Eitenmiller & Taylor 37.5 95.9% Conversion-Focused Firms
Peck Trial Attorneys, PC 9.5 95.9% Engagement Specialists
Vinkler Law Offices, Ltd. 44.0 95.9% Conversion-Focused Firms
Garnes Injury Law 24.0 95.9% Conversion-Focused Firms
Annuity FYI 61.5 95.9% Conversion-Focused Firms
Kwon Law 24.0 95.9% Engagement Specialists
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
M. Anthony Burts II Wilmington, North Carolina personal-injury

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