42D
Sophistication Index

Bird Marella

Bird Marella is a nationally recognized firm that specializes in complex civil and white collar criminal litigation. Established in 1981 and based in Los Angeles, the firm is comprised of trial lawyer…

HQ Los Angeles, CA#119 of 389 Attorneys 1 birdmarella.com Est. 1981

Bird Marella is a Los Angeles, California-based personal injury firm running 10 technologies across 9 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Bird Marella ranks #1936 and outperforms 72% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
71.5% Percentile
#1936 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 1
CMS 1
Email Security 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
weirlawllp.com 41.5 99.6% Basic Tech Adopters
Murphy Austin Adams Schoenfeld 41.5 99.2% Basic Tech Adopters
Mirick O'Connell 42.5 98.9% Basic Tech Adopters
Cossich, Sumich, Parsiola & Taylor LLC 38.5 98.8% Basic Tech Adopters
Betsy D. Baydala 37.5 98.7% Basic Tech Adopters
Burnswhite 41.5 98.6% Basic Tech Adopters
Briobenefits 41.5 98.5% Basic Tech Adopters
Rosen Hagood 41.5 98.4% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
41.5 D 1 Los Angeles you
Raymond E. Frost & Associates 0.0 F 10 Fremont
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
DP Injury Attorneys 55.5 C 10 San Diego
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
Los Angeles, CA
1875 Century Park East, 90067

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Misty Firm Data Analyst Top Law Dog