38F
Sophistication Index

bettercov.com

Attorneys 1 bettercov.com

bettercov.com is a personal injury law firm with a F technology grade. Key investments include Google Analytics for analytics, New Relic for apm & Amazon CloudFront for cdn. Within the Basic Tech Adopters segment (6,792 firms), bettercov.com ranks #2204 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
67.6% Percentile
#2204 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Analytics 1
apm 1
Email Infrastructure 1
Maps 1
Scheduling 1
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Kelleylawgroup 4.0 100.0% Minimalist Tech Users
Ghozland Law Firm 33.5 100.0% Conversion-Focused Firms
Riders Law Group 37.5 98.1% Conversion-Focused Firms
Clark Law Group 77.0 97.3% Conversion-Focused Firms
NgageLiveChat 55.5 97.3% Basic Tech Adopters
Wieand Law Firm LLC 62.5 97.3% Conversion-Focused Firms
Burnett Injury Group 38.5 97.3% Conversion-Focused Firms
Irpino Law Firm 54.0 97.3% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Calendly · YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Office Locations 1 offices
Headquarters
Oklahoma City, OK

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Misty
Misty Firm Data Analyst