62C+
Sophistication Index

Barrix Law Firm

HQ Grand Rapids, MI#9 of 32 Attorneys 1 barrixlaw.com

Barrix Law Firm is a Grand Rapids, Michigan-based personal injury firm running 13 technologies across 12 categories. Key investments include Cloudflare Web Analytics for analytics, TrustIndex for reviews & Gravity Forms for forms. Barrix Law Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
42.0% Percentile
#3381 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Compliance 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Reviews 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Slocumb Law Firm LLC 38.5 100.0% Basic Tech Adopters
Schneider Law Firm 58.5 100.0% Conversion-Focused Firms
Buddoo and Associates 38.5 100.0% Basic Tech Adopters
Fisher Injury Lawyers 66.5 100.0% Conversion-Focused Firms
tourtlottefirm.com 25.0 100.0% Basic Tech Adopters
Colbert Cooper Hill 54.5 100.0% Conversion-Focused Firms
Citywide Law Group 39.5 100.0% Basic Tech Adopters
Mark Schiffrin P. A. 14.5 100.0% Awareness-Only Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
61.5 C+ 1 Grand Rapids you
Hamo Law Firm 0.0 F 10 Flint
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Kajy Law 84.3 A- 10 Southfield
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Office Locations 1 offices
Headquarters
Grand Rapids, MI

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Misty
Misty Firm Data Analyst