70B
Sophistication Index

baldwin.com

Attorneys 1 baldwin.com

baldwin.com is a personal injury law firm with a B technology grade. Key investments include Salesforce for crm, Litify for case management & SendGrid for email marketing. The firm has 4 office locations. Within the Retention Innovators segment (1,852 firms), baldwin.com ranks #429 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
76.8% Percentile
#429 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 11 tools detected
Case Management 1
CMS 1
CRM 1
Email Infrastructure 2
Email Marketing 1
Email Security 1
Forms 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Walker Advertising—Legal Marketing Solutions 53.0 99.0% Retention Innovators
Serrano Cagan & Cagan 27.0 98.3% Conversion-Focused Firms
Caffarelli & Siegel Ltd. 34.5 98.1% Retention Innovators
Miamibeachfl 59.5 98.1% Retention Innovators
Smithandco 24.0 98.0% Retention Innovators
Universalfinancialinsurance 20.0 98.0% Retention Innovators
vimeo.com 53.0 98.0% Retention Innovators
lahlegal.com 20.0 96.5% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
40%
Gravity Forms
Conversion
0%
Retention
60%
Salesforce · SendGrid
2 enterprise-grade tools retention stack (Salesforce, SendGrid)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size

No comparable firms found.

Office Locations 4 offices

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