10F
Sophistication Index

Better Call Al Goodman

Better Call Al Goodman is a law firm in Massachusetts led by attorney Alan R. Goodman with over 45 years of trial experience. The firm specializes in representing injured victims and their families, h…

HQ Springfield, MA#10 of 10 Attorneys 1 agoodlawfirm.com Tel +1 413-858-7765
Claim Profile →

Better Call Al Goodman is a Springfield, Massachusetts-based personal injury firm running 5 technologies across 5 categories. Key investments include Google Analytics for analytics, Google Workspace for email infrastructure & PHP for programming language. Better Call Al Goodman is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Analytics 1
Google Analytics
Email Infrastructure 1
Google Workspace
Programming Language 1
PHP
Structured Data 1
Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Blankingship & Keith 9.5 100.0% Awareness-Only Firms
Criterion Law 9.5 100.0% Awareness-Only Firms
Insurecoastal 13.5 100.0% Awareness-Only Firms
Totalprotectionins 13.5 100.0% Awareness-Only Firms
Themainstreetagency 9.5 100.0% Awareness-Only Firms
Murr Law, PLLC 4.0 100.0% Minimalist Tech Users
Safechoicemn 9.5 100.0% Awareness-Only Firms
Fuquains 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Better Call Al Goodman 9.5 F 1 Springfield you
FitzGerald Law Company 61.0 C+ 10 Boston
Warner, Federico & Ryan LLP 24.0 F 10 Boston
The Law Offices of Sean Cole 0.0 F 10 Worcester
Tyner Law Offices 0.0 F 10 Chelmsford
Ballin & Associates, LLC 90.0 A+ 9 Foxborough
Office Locations 1 offices
Headquarters
Springfield, MA
265 State Street, 01103

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim agoodlawfirm.com →
Misty
Misty Firm Data Analyst Top Law Dog