34F
Sophistication Index

Robertson & Robertson

HQ Salisbury, MD#3 of 3 Attorneys 2 accidentlawyersmd.com

Robertson & Robertson is a Salisbury, Maryland-based personal injury firm running 10 technologies across 8 categories. Key investments include Google Tag Manager for analytics, Gravity Forms for forms & WordPress for cms. The firm has 3 office locations. Robertson & Robertson is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
47.7% Percentile
#3552 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 1
CMS 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
kleinbrewster.com 37.5 100.0% Basic Tech Adopters
4-lawhelp.com 33.5 100.0% Basic Tech Adopters
Gross, Minsky & Mogul 33.5 100.0% Basic Tech Adopters
felixkillenlaw.com 27.0 100.0% Basic Tech Adopters
The Wozniak Law Group, P.C. 21.5 100.0% Engagement Specialists
The Moulton Law Firm PLLC 13.5 100.0% Awareness-Only Firms
Insurancemanusa 13.5 100.0% Awareness-Only Firms
Hughes Mathews Legal Group 27.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F 2 Salisbury you
WGK Personal Injury Lawyers 65.5 B- 10 Baltimore
Schochor, Federico and Staton, P.A. 54.5 C- 8 Baltimore
Murphyfalcon 78.5 B+ 8 Baltimore
Gilman & Bedigian 80.5 A- 8 Lutherville Timonium
Law Offices of Joel L. Katz, LLC 64.0 C+ 8 Annapolis
Attorney Roster 1 found
NameLocationPractice
James Scott Robertson Columbia, Maryland personal-injury
Office Locations 3 offices

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