20F
Sophistication Index

Zwicker & Associates

HQ Troy, MI#17 of 33 Attorneys 1 zwickerpc.com Tel (248) 743-0882

Zwicker & Associates is a Troy, Michigan-based personal injury firm running 3 technologies across 2 categories. Key investments include Amazon SES for email marketing & Google Workspace for email infrastructure. Zwicker & Associates is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
7.0% Percentile
#1718 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 3 tools detected
Email Infrastructure 2
Email Marketing 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Rockfordmutual 20.0 99.5% Retention Innovators
BATTS-DANIELS LAW 20.0 97.8% Retention Innovators
Manly, Stewart & Finaldi 20.0 97.4% Retention Innovators
denilaw.com 20.0 97.3% Retention Innovators
Vickaryous 20.0 97.2% Retention Innovators
Harrison White, P.C. 20.0 97.2% Retention Innovators
Amazon 20.0 96.9% Retention Innovators
Skillman & Abate LLP 20.0 96.8% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
40%
Amazon SES
retention stack (Amazon SES)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
20.0 F 1 Troy you
Hamo Law Firm 0.0 F 10 Flint
Kajy Law 84.3 A- 10 Southfield
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Attorney Roster 1 found
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