34F
Sophistication Index

Varnum LLP

HQ Birmingham, MI#3 of 6 Attorneys 1 varnumlaw.com Tel (248) 567-7874

Varnum LLP is a Birmingham, Michigan-based personal injury firm running 14 technologies across 12 categories. Key investments include VWO for analytics, Help Scout for chat & intake & Gravity Forms for forms. Ranked #86 among 2,353 firms in the Engagement Specialists segment, Varnum LLP outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Engagement Specialists 2353 firms
96.4% Percentile
#86 Rank in segment
19.7 Segment avg SI

Firms that focus on client engagement without significant awareness or conversion efforts.

Technology Stack 14 tools detected
Analytics 1
VWO
Chat & Intake 1
CMS 1
Email Infrastructure 2
Email Security 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Pansini & Pizzica Law Group 54.5 100.0% Retention Innovators
Cordisco & Saile, LLC 69.5 100.0% Retention Innovators
Paul Padda Law 77.0 99.0% Retention Innovators
Fitzsimmons Law Firm 0.0 98.7% Minimalist Tech Users
Rogers Sevastianos & Bante, LLP 0.0 98.7% Minimalist Tech Users
Serving Immigrants 18.5 98.7% Engagement Specialists
Christian Morris Trial Attorneys 29.5 98.7% Basic Tech Adopters
The Shamsi Law Firm APC 43.0 98.7% Conversion-Focused Firms
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Contact Form 7
51.0% of Engagement Specialists
Google reCAPTCHA
29.2% of Engagement Specialists
Slider Revolution
18.5% of Engagement Specialists
YouTube
16.0% of Engagement Specialists
WPBakery
14.7% of Engagement Specialists
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 1 Birmingham you
Hamo Law Firm 0.0 F 10 Flint
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Kajy Law 84.3 A- 10 Southfield
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Attorney Roster 1 found
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Misty
Misty Firm Data Analyst Top Law Dog