10F
Sophistication Index

Sorling Northrup

HQ Peoria, IL#12 of 16 Attorneys 1 sorlinglaw.com Tel 2175441144

Sorling Northrup is a Peoria, Illinois-based personal injury firm running 9 technologies across 8 categories. Key investments include WordPress for cms, Microsoft 365 for email infrastructure & Barracuda for email security. Ranked #719 among 10,175 firms in the Minimalist Tech Users segment, Sorling Northrup outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Minimalist Tech Users 10175 firms
92.9% Percentile
#719 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 9 tools detected
CMS 1
Email Infrastructure 1
Email Security 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Scroggins Law Group 30.5 100.0% Engagement Specialists
Welborn Sullivan Meck & Tooley PC 28.0 100.0% Retention Innovators
Futurewiseinsurance 49.0 100.0% Retention Innovators
Dorta Law 24.0 100.0% Engagement Specialists
Lhbrennerins 28.0 100.0% Engagement Specialists
Titlenowfl 24.0 100.0% Engagement Specialists
Peralez Franz LLP 0.0 100.0% Minimalist Tech Users
Ls Law 0.0 100.0% Minimalist Tech Users
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
39.9% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F 1 Peoria you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Peoria, IL
401 Southwest Water Street, 61602

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Misty
Misty Firm Data Analyst Top Law Dog