4D
Sophistication Index
5 tech signals

Nicollinsurance

nicollinsurance.com
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Nicollinsurance is a personal injury firm running 6 technologies across 5 categories. On the technology side, the firm uses Sentry for analytics, Help Scout for chat & intake & Wix for CMS. In the Minimalist Tech Users segment (10,175 firms), Nicollinsurance ranks #1509, outperforming 85% of peers.

Market Segment View segment →
Minimalist Tech Users 10175 firms
74.8% Percentile
#2549 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 5 tools detected
Analytics 1
Chat & Intake 1
CMS 1
Wix
JS Framework 1
UI Framework 1
Tech Investment Profile vs. national peers
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Firms with Similar Tech ?
FirmScoreSimilaritySegment
Z Munoz Law 4.0 100.0% Minimalist Tech Users
Okemployeebenefits 4.0 100.0% Minimalist Tech Users
roywilley.law 4.0 100.0% Minimalist Tech Users
royerlegal.com 4.0 100.0% Minimalist Tech Users
michaeljvavoneselaw.com 4.0 100.0% Minimalist Tech Users
newsouthlaw.com 4.0 100.0% Minimalist Tech Users
Mendez Babani Law 4.0 100.0% Minimalist Tech Users
Lewis & Williams P.A. 0 100.0% Minimalist Tech Users
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Websites ?
FirmScoreMatchLocation
Financeinsurance 63.3% NoneNone
Alohawestinsurance 61.5 62.6% NoneNone
Viscofinancial 33.5 58.8% NoneNone
Newsfi 4.0 58.5% Menifee, CA
Iirhi 23.0 57.8% NoneNone
Hawaiian 40.5 57.1% Honolulu, HI
Insuringhawaii 26.0 56.9% NoneNone
Williamsinsurancefullerton 24.0 56.6% Fullerton, CA
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
51.5% of Minimalist Tech Users
39.7% of Minimalist Tech Users
25.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Nicollinsurance 4.04 D 1 you
The Law Office of John J. Stanton 74.574 A 1
Albertson & Davidson, LLP 85.385 A+ 1
Campbell & Associates Law 84.584 A+ 1
The Law Office of Christopher H. Fitzgerald 00 F 1
Bratcher Gockel Law, LC 00 F 1

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