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Sophistication Index

Direct Auto Insurance

Direct Auto Insurance Co. is a trusted name that understands our unique customer base. Our team brings professional industry experience while providing superior customer service. We partner with licen…

HQ Chicago, IL#369 of 383 Attorneys 1 mydirectauto.com Est. 2007
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Direct Auto Insurance is a Chicago, Illinois-based personal injury firm running 6 technologies across 5 categories. Key investments include Microsoft 365 for email infrastructure, Google Fonts for fonts & jQuery for js library. Within the Minimalist Tech Users segment (10,175 firms), Direct Auto Insurance ranks #3622 and outperforms 64% of peers on technology adoption.

Market Segment View segment →
Minimalist Tech Users 10175 firms
64.4% Percentile
#3622 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 6 tools detected
Email Infrastructure 1
Microsoft 365
Fonts 1
Google Fonts
JS Library 1
jQuery
Programming Language 1
PHP
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ark Insurance 0.0 100.0% Minimalist Tech Users
Pennsylvania National Mutual Casualty Insurance Company 0.0 100.0% Minimalist Tech Users
carolkellogglaw.com 0.0 100.0% Minimalist Tech Users
The Leigh Law Firm, P.C. 0.0 100.0% Minimalist Tech Users
Herzfeld & Rubin, PC 25.0 100.0% Minimalist Tech Users
Hathorninsurance 0.0 100.0% Minimalist Tech Users
Ajicfl 0.0 100.0% Minimalist Tech Users
Efting & Godfrey, LLP 0.0 100.0% Minimalist Tech Users
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
39.9% of Minimalist Tech Users
WordPress
25.8% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Direct Auto Insurance 0.0 F 1 Chicago you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Chicago, IL
8700 West Bryn Mawr Avenue, 60631

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Misty
Misty Firm Data Analyst Top Law Dog