18F
Sophistication Index

Merritt

Merritt Webb is a full service law firm representing individuals and businesses in large and small cases across North Carolina, South Carolina and Tennessee. Our lawyers handle many types of cases inc…

HQ Durham, NC#11 of 25 Attorneys 1 merrittwebb.com Tel 8888023423

Merritt is a Durham, North Carolina-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Reviews Widget for reviews, WordPress for cms & Google Workspace for email infrastructure. Ranked #221 among 10,175 firms in the Minimalist Tech Users segment, Merritt outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Minimalist Tech Users 10175 firms
97.8% Percentile
#221 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 2
Email Security 1
Fonts 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
brownconnery.com 30.5 100.0% Retention Innovators
Olivarez Madruga Law Organization LLP 38.5 100.0% Retention Innovators
Taylor, Wellons, Politz & Duhe, APLC 14.5 100.0% Minimalist Tech Users
Betafits 20.0 100.0% Retention Innovators
wehwlaw.com 32.0 99.5% Retention Innovators
Ayon Law 0.0 98.5% Minimalist Tech Users
Rjdpa 0.0 98.5% Minimalist Tech Users
Steckler Wayne Cochran Cherry PLLC 4.0 98.5% Minimalist Tech Users
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
18.5 F 1 Durham you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Durham, NC
2525 Meridian Pkwy, 27713-2261

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