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Sophistication Index

Kaufman, Payton & Chapa

Since its founding in 1975, Kaufman, Payton & Chapa has earned a reputation as one of Michigan's most successful law firms with special experience and capabilities in the areas of insurance law, produ…

HQ Grand Rapids, MI#32 of 32 Attorneys 3 kaufmanlaw.com Tel +1-248-626-5000
Personal Injury Car Accidents Medical Malpractice Motor Vehicle Accidents -- Plaintiff Social Security -- Disability Construction Accidents Brain Injury Dog Bites +57

Kaufman, Payton & Chapa is a Grand Rapids, Michigan-based personal injury firm running 6 technologies across 4 categories. Key investments include Microsoft 365 for email infrastructure, Font Awesome for fonts & jQuery for js library. The firm handles Personal Injury, Car Accidents, Medical Malpractice, Motor Vehicle Accidents -- Plaintiff cases. Within the Minimalist Tech Users segment (10,175 firms), Kaufman, Payton & Chapa ranks #3622 and outperforms 64% of peers on technology adoption.

Market Segment View segment →
Minimalist Tech Users 10175 firms
64.4% Percentile
#3622 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 6 tools detected
Email Infrastructure 1
JS Library 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ark Insurance 0.0 100.0% Minimalist Tech Users
Pennsylvania National Mutual Casualty Insurance Company 0.0 100.0% Minimalist Tech Users
carolkellogglaw.com 0.0 100.0% Minimalist Tech Users
The Leigh Law Firm, P.C. 0.0 100.0% Minimalist Tech Users
Herzfeld & Rubin, PC 25.0 100.0% Minimalist Tech Users
Hathorninsurance 0.0 100.0% Minimalist Tech Users
Ajicfl 0.0 100.0% Minimalist Tech Users
Efting & Godfrey, LLP 0.0 100.0% Minimalist Tech Users
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
39.9% of Minimalist Tech Users
WordPress
25.8% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
0.0 F 3 Grand Rapids you
Hamo Law Firm 0.0 F 10 Flint
Kajy Law 84.3 A- 10 Southfield
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Grand Rapids, MI
161 Ottawa Avenue NW Suite 205-C, 49503

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