14F
Sophistication Index

Johnston Allison Hord

Johnston Allison Hord is a regional, mid-sized law firm serving clients primarily in the Southeastern U.S. Founded in 1912, the firm’s practice areas include corporate, mergers and acquisitions, nonpr…

HQ Charlotte, NC#61 of 87 Attorneys 1 jahlaw.com Est. 1912
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Johnston Allison Hord is a Charlotte, North Carolina-based personal injury firm running 7 technologies across 6 categories. Key investments include WordPress for cms, Mimecast for email security & Adobe Fonts for fonts. Ranked #289 among 10,175 firms in the Minimalist Tech Users segment, Johnston Allison Hord outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Minimalist Tech Users 10175 firms
97.2% Percentile
#289 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 7 tools detected
CMS 1
WordPress
Email Security 1
Mimecast
Fonts 2
Adobe Fonts Font Awesome
JS Library 1
jQuery
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Scroggins Law Group 30.5 100.0% Engagement Specialists
Welborn Sullivan Meck & Tooley PC 28.0 100.0% Retention Innovators
Futurewiseinsurance 49.0 100.0% Retention Innovators
Dorta Law 24.0 100.0% Engagement Specialists
Lhbrennerins 28.0 100.0% Engagement Specialists
Titlenowfl 24.0 100.0% Engagement Specialists
Peralez Franz LLP 0.0 100.0% Minimalist Tech Users
Ls Law 0.0 100.0% Minimalist Tech Users
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
51.8% of Minimalist Tech Users
Google Workspace
39.9% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Johnston Allison Hord 14.5 F 1 Charlotte you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Charlotte, NC
1065 E Morehead St, 28204

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