24F
Sophistication Index

Harris Penn & Lowry, Llp

HQ Atlanta, GA#185 of 345 Attorneys 1 hpllegal.com Tel 4049617650

Harris Penn & Lowry, Llp is a Atlanta, Georgia-based personal injury firm running 12 technologies across 11 categories. Key investments include Cloudflare Web Analytics for analytics, Help Scout for chat & intake & CallRail for call tracking. Harris Penn & Lowry, Llp is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
1.8% Percentile
#5726 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Ferrara & Gable LLC 24.0 98.4% Conversion-Focused Firms
Injuryverdicts 24.0 98.4% Conversion-Focused Firms
keywestcriminaldefense.com 20.0 97.9% Minimalist Tech Users
Garcia Law Firm, Trial Attorneys 24.0 97.9% Conversion-Focused Firms
craftlegal.com 20.0 97.9% Minimalist Tech Users
The CRPS Law Firm 20.0 97.9% Minimalist Tech Users
Schafer Timothy S Atty 24.0 97.7% Conversion-Focused Firms
Garnes Injury Law 24.0 97.5% Conversion-Focused Firms
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F 1 Atlanta you
Day Injury Law 0.0 F 10 Watkinsville
Pasley & Nuce, 13.5 F 10 Griffin
Webb 65.0 B- 10 Peachtree City
Andersen Tate & Carr PC 24.0 F 10 Duluth
Babcock Law Firm 29.5 F 10 Brunswick
Office Locations 1 offices
Headquarters
Atlanta, GA
817 W. Peachtree Street Nw, 30308

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Misty
Misty Firm Data Analyst Top Law Dog