25F
Sophistication Index

Goodwin

We are in the business of building authentic, long-term relationships with our clients, who are some of the world’s most successful and innovative investors, entrepreneurs and disruptors at the conver…

HQ Santa Monica, CA#8 of 22 goodwinlaw.com Tel 4244363059 Est. 1912

Goodwin is a Santa Monica, California-based personal injury firm running 8 technologies across 6 categories. Key investments include OneTrust for compliance, Google Workspace for email infrastructure & Mimecast for email security. Ranked #56 among 10,175 firms in the Minimalist Tech Users segment, Goodwin outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Minimalist Tech Users 10175 firms
99.5% Percentile
#56 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 8 tools detected
Compliance 1
Email Infrastructure 2
Email Security 1
Fonts 1
JS Framework 2
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ok 14.5 100.0% Minimalist Tech Users
Abrams Garfinkel Margolis Bergson, 14.5 100.0% Minimalist Tech Users
DLA Piper 25.0 100.0% Minimalist Tech Users
Ropes & Gray LLP 18.5 100.0% Minimalist Tech Users
Assurity 30.5 99.7% Retention Innovators
Aflac 25.0 99.0% Minimalist Tech Users
Hogan Lovells 25.0 99.0% Minimalist Tech Users
Modernshoreins 4.0 99.0% Minimalist Tech Users
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
25.8% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
25.0 F — Santa Monica you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
Santa Monica, CA
520 Broadway, 90401-2449

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