42D
Sophistication Index

friendly.law

Attorneys 1 friendly.law

friendly.law is a personal injury law firm with a D technology grade. Key investments include Contact Form 7 for forms, CallTrackingMetrics for call tracking & WordPress for cms. friendly.law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
14.6% Percentile
#4977 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
LAW OFFICES OF J.FRANCISCO TINOCO, P.C. 38.5 98.0% Conversion-Focused Firms
Tilton & Tilton LLP 33.5 97.8% Conversion-Focused Firms
Flynn Law Firm, LLC 41.5 97.7% Conversion-Focused Firms
David Boehrer Law 48.0 97.4% Conversion-Focused Firms
The Law Office of Daniel E Goodman, LLC 37.5 97.3% Conversion-Focused Firms
Roseninjurylaw 48.0 97.3% Conversion-Focused Firms
KGS Law Group 44.0 97.3% Conversion-Focused Firms
Boren Law Firm P.C. 48.0 97.3% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
60%
Contact Form 7 · YouTube
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

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Misty
Misty Firm Data Analyst Top Law Dog