14F
Sophistication Index

Dickinson Wright

Dickinson Wright is a reputable full-service corporate law firm with over 475 experienced lawyers across 40 practice areas. With a focus on providing unmatched client service and high-quality legal ad…

HQ Detroit, MI#15 of 26 Attorneys 1 dickinsonwright.com Tel +1 313-223-3500 Est. 1878
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Dickinson Wright is a Detroit, Michigan-based personal injury firm running 4 technologies across 4 categories. Key investments include Google Workspace for email infrastructure, Mimecast for email security & Google Fonts for fonts. Ranked #289 among 10,175 firms in the Minimalist Tech Users segment, Dickinson Wright outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Minimalist Tech Users 10175 firms
97.2% Percentile
#289 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 4 tools detected
Email Infrastructure 1
Google Workspace
Email Security 1
Mimecast
Fonts 1
Google Fonts
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ark Insurance 0.0 100.0% Minimalist Tech Users
Pennsylvania National Mutual Casualty Insurance Company 0.0 100.0% Minimalist Tech Users
carolkellogglaw.com 0.0 100.0% Minimalist Tech Users
The Leigh Law Firm, P.C. 0.0 100.0% Minimalist Tech Users
Herzfeld & Rubin, PC 25.0 100.0% Minimalist Tech Users
Hathorninsurance 0.0 100.0% Minimalist Tech Users
Ajicfl 0.0 100.0% Minimalist Tech Users
Efting & Godfrey, LLP 0.0 100.0% Minimalist Tech Users
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
51.8% of Minimalist Tech Users
WordPress
25.8% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Dickinson Wright 14.5 F 1 Detroit you
Hamo Law Firm 0.0 F 10 Flint
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Buchanan Firm 18.5 F 10 Ada
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Safir Personal Injury 20.0 F 10
Office Locations 1 offices
Headquarters
Detroit, MI
500 Woodward Avenue, 48226

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