What technology does Cross & Smith use?

Cross & Smith uses 8 technologies across 8 categories. Key tools include CallRail, WordPress, Microsoft 365 & Font Awesome.

How does Cross & Smith rank among PI law firms?

Cross & Smith ranks #5714 out of 5,831 firms in the Conversion-Focused Firms segment with a 24.0 Sophistication Index (F grade), outperforming 2% of personal injury firms nationally.

How many attorneys does Cross & Smith have?

Cross & Smith has an office in Tuscaloosa, Alabama.

What is Cross & Smith's digital marketing strategy?

Cross & Smith covers 1 of 4 marketing funnel stages: Conversion. This focused approach earns a F technology grade.

What firms are similar to Cross & Smith?

Firms comparable to Cross & Smith in Alabama include Stokes Stemle LLC, Blackwell Law Firm, Braswell Murphy & Brock & Stout. These firms share similar size and market position.

Sophistication Index

Cross & Smith

Cross & Smith, LLC is an Alabama personal injury law firm. We represent individuals in car accident, dangerous products / products liability, and workplace injury cases. Our attorneys also assist clie…

HQ Tuscaloosa, AL#3 of 6 Attorneys 1 crossandsmith.com Tel 2053919932 Est. 2009

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Cross & Smith is a Tuscaloosa, Alabama-based personal injury firm running 8 technologies across 8 categories. Key investments include CallRail for call tracking, WordPress for cms & Microsoft 365 for email infrastructure. Cross & Smith is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Technology Stack 8 tools detected

Call Tracking 1

CallRail

CMS 1

WordPress

Email Infrastructure 1

Microsoft 365

Fonts 1

Font Awesome

JS Library 1

jQuery

Performance 1

WP Rocket

Programming Language 1

PHP

UI Framework 1

Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

on-par

Advertising

behind

Intake

ahead

CRM / Case

behind

SEO

behind

ahead

Content

on-par

Platform

behind

Your firm Segment avg

Funnel Coverage 1/4 stages

Awareness

Engagement

Conversion

40%

CallRail

Retention

conversion stack (CallRail)

Technology Opportunities used by peers

Google Analytics

72.5% of Conversion-Focused Firms

Google Tag Manager

51.9% of Conversion-Focused Firms

Google Workspace

50.2% of Conversion-Focused Firms

Cloudflare Web Analytics

33.7% of Conversion-Focused Firms

Facebook Pixel

30.5% of Conversion-Focused Firms

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Cross & Smith	24.0	F	1	Tuscaloosa	you
Stokes Stemle LLC	82.5	A-	10	Montgomery
Blackwell Law Firm	29.0	F	10	Huntsville
Braswell Murphy	35.5	F	10	Mobile
Brock & Stout	32.0	F	10	Enterprise
Weaver Tidmore, LLC	27.0	F	10	Birmingham

Office Locations 1 offices

Headquarters
Tuscaloosa, AL

907 17th Ave, 35401

Cross & Smith

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