14F
Sophistication Index

Barnes Grimes Bunce & Fraley

Barnes, Grimes, Bunce & Fraley, PLLC (BGBF) is a personal injury and criminal law firm located in Lexington, NC. We are committed to supporting the local community and providing exceptional legal serv…

HQ Lexington, NC#2 of 2 Attorneys 1 bgbflawoffice.com Tel 3362499128
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Barnes Grimes Bunce & Fraley is a Lexington, North Carolina-based personal injury firm running 9 technologies across 8 categories. Key investments include All in One SEO for seo, WordPress for cms & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Barnes Grimes Bunce & Fraley ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 2
Font Awesome Google Fonts
JS Library 1
jQuery
Page Builder 1
Elementor
Programming Language 1
PHP
SEO 1
All in One SEO
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Law Office of Elizabeth J. Ruble, LLC 4.0 100.0% Minimalist Tech Users
William J. Maniatis, LLC 27.0 100.0% Basic Tech Adopters
Law Offices of Jeffrey L. Kaloustian 20.0 100.0% Engagement Specialists
Niamehr Law Firm 0.0 100.0% Minimalist Tech Users
Mojihealthinsurance 13.5 100.0% Awareness-Only Firms
Law Offices of Gabriel Sandoval 0.0 100.0% Minimalist Tech Users
Williamson Clune & Stevens 27.0 100.0% Basic Tech Adopters
Laurelassoc 13.5 100.0% Engagement Specialists
Funnel Coverage 1/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Barnes Grimes Bunce & Fraley 13.5 F 1 Lexington you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Lexington, NC
20 South Main Street, 27292

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Misty
Misty Firm Data Analyst Top Law Dog