14F
Sophistication Index

ba-ins.com

Attorneys 1 ba-ins.com

ba-ins.com is a personal injury law firm with a F technology grade. Key investments include Ahrefs for analytics, Amazon CloudFront for cdn & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), ba-ins.com ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Analytics 1
Email Infrastructure 1
JS Library 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Fepins 9.5 100.0% Awareness-Only Firms
Rothstein Law Group PLC 9.5 100.0% Awareness-Only Firms
Frank 8.0 100.0% Minimalist Tech Users
5050Ins 13.5 100.0% Awareness-Only Firms
Law Office of Michael W. Patrick 9.5 100.0% Awareness-Only Firms
Familyinsuranceoftampa 9.5 100.0% Awareness-Only Firms
Goldberg Noone Abraham 10.5 100.0% Minimalist Tech Users
Ohanainsured 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Ahrefs
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size

No comparable firms found.

Office Locations 1 offices
Headquarters
Fayetteville, AR

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Misty
Misty Firm Data Analyst Top Law Dog