45D
Sophistication Index

AZA Law

AZA Law is a trial firm that specializes in complex commercial litigation. With over 50 lawyers who have been in a trial nearly every month since 2016, AZA has a formidable track record in the courtro…

HQ Houston, TX#179 of 906 Attorneys 1 azalaw.com Tel 7136551101 Est. 1993

AZA Law is a Houston, Texas-based personal injury firm running 9 technologies across 9 categories. Key investments include LinkedIn Insight for analytics, Help Scout for chat & intake & WordPress for cms. Within the Awareness Leaders segment (2,459 firms), AZA Law ranks #354 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
85.6% Percentile
#354 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 9 tools detected
Analytics 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Email Security 1
JS Library 1
Performance 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Rumberger 35.5 97.3% Awareness Leaders
siegfriedrivera.com 40.5 97.1% Awareness Leaders
mctlaw 32.0 97.0% Awareness Leaders
Leavitt 36.5 96.8% Awareness Leaders
Faegredrinker 47.0 96.7% Awareness Leaders
fitzhunt.com 45.3 96.5% Awareness Leaders
HWG 43.5 96.5% Awareness Leaders
Collectivechoice 48.0 96.5% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
LinkedIn Insight
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D 1 Houston you
Packard Law Firm 26.0 F 10 San Antonio
Dobbs & Porter 64.0 C+ 10 Tyler
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Carrillo|Sipes|Tibbels, PLLC 73.5 B 10 Decatur
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Houston, TX
1221 Mckinney St Ste 2500, 77010-2021

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Misty
Misty Firm Data Analyst Top Law Dog